Woman using cellphone at sunset

Looking to grow your audience on Instagram, or just determined to get your favorite cruise line to repost one of your vacation pics? Hashtags are a great way to expand your reach on social media (Instagram, in particular) and ultimately garner more "follows" and "likes" from other users searching for what you post -- from a #sunset over the ocean to a #mojito by the pool.

Of course, relevancy is key; no one will want to engage with a formal night selfie that appears within the #wanderlust search. Stay true to your tags, and not only will you attract more eyes, but you could end up on Instagram's "Top Posts" -- or even on a cruise line's feed.

One of the easiest ways to stay relevant is by using general cruise hashtags. Many cruise lines also have official hashtags you can use to increase your chances of them seeing the post -- although in most cases, you can catch a cruise line's attention simply by including a hashtag of the ship name (#CarnivalVista, #HarmonyoftheSeas or #NorwegianEscape, for example).

Below is a line-by-line breakdown of branded hashtags, as well as general cruise hashtags, to use on your next vacation at sea (or #ThrowbackThursday).


General Cruise Hashtags

  • #Cruise
  • #Cruising
  • #CruiseLife
  • #Cruiser
  • #Cruises
  • #CruiseTime
  • #CruiseShip
  • #InstaCruise
  • #CruiseCritic

Carnival Cruise Line Hashtags

  • #CarnivalCruise
  • #CarnivalTowelAnimals
  • #ShipName (Example: #CarnivalVista)

Royal Caribbean Hashtags

  • #ComeSeek
  • #RoyalCaribbean
  • #ShipName (Example: #HarmonyoftheSeas)

Norwegian Cruise Line Hashtags

  • #FeelFree
  • #CruiseNorwegian
  • #ShipName (Example: #NorwegianEscape)

MSC Cruises Hashtags

  • #MSC
  • #ShipName (Example: #MSCDivina)

Celebrity Cruises Hashtags

  • #CelebrityCruises
  • #ShipName (Example: #CelebritySummit)

Disney Cruise Line Hashtags

  • #DisneyCruise
  • #ShipName (Example: #DisneyDream)

Princess Cruises Hashtags

  • #ComeBackNew
  • #PrincessCruises
  • #ShipName (Example: #RegalPrincess)

Holland America Hashtags

  • #HALCruises
  • #ShipName (Example: #Koningsdam)

Azamara Hashtags

  • #AzaLocal
  • #ShipName (Example: #AzamaraJourney)

Oceania Cruises Hashtags

  • #OceaniaCruises
  • #OceaniaShipName (Example: #OceaniaMarina)

Viking Cruises Hashtags

  • #MyVikingStory
  • #ShipName (Example: #VikingStar)

Cunard Hashtags

  • #Cunard
  • #ShipName (Example: #QueenMary2 or #QM2)

Crystal Hashtags

  • #CrystalFanPhoto
  • #ShipName (Example: #CrystalSerenity)

Seabourn Hashtags

  • #SeabournCruise
  • #ShipName (Example: #SeabournOdyssey)

Silversea Hashtags

  • #Silversea
  • #ShipName (Example: #SilverMuse)

Regent Seven Seas Hashtags

  • #RegentSevenSeas
  • #ShipName (Example: #SevenSeasNavigator)

Windstar Cruises Hashtags

  • #WindstarCruises
  • #ShipName (Example: #StarBreeze)

SeaDream Yacht Club Hashtags

  • #SeaDreamYachtClub
  • #SeaDream

Ponant Hashtags

  • #InstantPonant
  • #PonantMoment
  • #ShipName (Example: #LeLyrial)

UnCruise Adventures Hashtags

  • #UnCruise

Lindblad Expeditions Hashtags

  • #LindbladExpeditions

Hurtigruten Hashtags

  • #Hurtigruten

Quark Expeditions Hashtags

  • #TravelwithQuark

AmaWaterways Hashtags

  • #AmaWaterways

Avalon Waterways Hashtags

  • #AvalonWaterways

Uniworld Boutique River Cruises Hashtags

  • #ExploreUniworld

Tauck Hashtags

  • #Tauck

Aqua Expeditions Hashtags

  • #AquaExpeditions

CroisiEurope Hashtags

  • #CroisiEurope

U by Uniworld Hashtags

  • #TravelforU